Before entering your organization into the international landscape it is important to have an understanding of how to successfully market your product/service. Higher level student-consultants in groups of 4 will spend 40+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global (beyond the USA).

Some areas that these students can help you to understand are:

• How to reach your target market in country of choice
• Most effective marketing techniques for area of choice
• Analysis of the effectiveness of entering market of choice.
• Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.