A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In a group of 4 to 5, students with sales, marketing, and technical backgrounds will work with your organization or brand to conduct an audit of your social media and communications channels and develop a report to help achieve your organization’s goals.

1. The group must conduct research, complete a social media audit and develop a digital strategy for an organization or brand. The report will be in a 2-3 page written format.

2. Students will have up to 20 minutes to showcase their findings and recommendations visually and in an oral presentation. Organizations that participate in this assignment will get recommendations on how to better use social media to achieve their business goals and a digital strategy for their brand.

3. A package of three example social media posts/ideas/contests/promotions and accompanying content.