In groups of 3 - 4, students will work with you to understand your product/service goals and constraints, and will apply product management theory to develop a detailed action plan.

Project examples include, but are not limited to:

• A plan for a new product/service launch
• Innovating an existing product or product line to reach a new target customer
• Adjusting the bundling of existing products in an innovative way to reach new customers
• A plan for a client or employee event
• Assessing the feasibility of an addition or change to your product line, product mix, or service
• Developing recommendations for your organization to meet a goal or solve a challenge
• Evaluating pricing methods and the 4 Ps including the development and use of branding as a means of enhancing profitability and customer loyalty
• Analyzing documents and processes for each stage of the product lifecycle (PLC)
• A plan for a new employee rewards and recognition program

Please note: While this isn’t expected, if the project aligns to students’ skills and interests, they may be able to execute some project tasks.