International Marketing Analysis & Reporting W22
Timeline
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January 17, 2022Experience start
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January 19, 2022Project Scope Meeting
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April 6, 2022Experience end
Timeline
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January 17, 2022Experience start
-
January 19, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 6, 2022Experience end
Experience scope
Categories
Communications Market research Market expansionSkills
competitive analysis communication international market analysis marketing strategyDo you have an International Marketing challenge/opportunity you want to address? In this project, student-teams will examine the international marketing activities of firms operating in the global marketplace, through specific international conceptual and empirical issues. They will particularly focus on gathering international market intelligence, identifying current issues impacting on organizations operating internationally, and developing competitive international marketing strategies. The project would provide the students with the experience of working on an international marketing project outside of Canada and the USA. Upon completion of the project, you will receive a detailed report and presentation.
Learners
The final project deliverables might include:
- 10-15 minute presentation of key findings and recommendations
- A detailed report including their research, analysis, insights, and recommendations
Project timeline
-
January 17, 2022Experience start
-
January 19, 2022Project Scope Meeting
-
April 6, 2022Experience end
Timeline
-
January 17, 2022Experience start
-
January 19, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 6, 2022Experience end
Project Examples
Requirements
Before entering your organization into the international landscape it is important to have an understanding of how to successfully market your product/service. Higher level student-consultants in groups of 4 will spend 40+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global (beyond the USA).
Some areas that these students can help you to understand are:
- How to reach your target market in country of choice
- Most effective marketing techniques for area of choice
- Analysis of the effectiveness of entering market of choice.
- Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region
The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 17, 2022Experience start
-
January 19, 2022Project Scope Meeting
-
April 6, 2022Experience end
Timeline
-
January 17, 2022Experience start
-
January 19, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 6, 2022Experience end