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MARKETING MANAGEMENT

MRKT621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Houman Sanandaji (Sasha)
Houman Sanandaji (Sasha)
Business School Faculty
(8)
5
Timeline
  • February 1, 2021
    Experience start
  • February 9, 2021
    Project Scope Meeting
  • March 20, 2021
    Final report and presentation delivery
  • March 27, 2021
    Experience end
Experience
3/4 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any
Any industries
Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Learner goals and capabilities

This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups and spending on the projec and there is a chance to keep groups flexible.

Learners
Post-graduate
Any level
30 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit:

  • Report including their research, analysis, insights, and recommendations.
  • Online or On-Campus presentation (following health and safety protocols) for the preferred audience from the company.

Project timeline
  • February 1, 2021
    Experience start
  • February 9, 2021
    Project Scope Meeting
  • March 20, 2021
    Final report and presentation delivery
  • March 27, 2021
    Experience end
Project Examples

Examples include but are not limited to:

  • Market planning: developing market planning for small to medium size businesses.
  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.
Companies must answer the following questions to submit a match request to this experience:

Ba available for one session (either online or not, agreeable) to explain project objectives for the group.

Introducing someone to attend the final presentation, developing and/or filling the evaluation forms, and providing recommendation letters for the students.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.