Student-consultant groups will develop a marketing and sales plan for your new B2B product/service launch that will serve as a clear road map to your success.

Phase 1 – Project Plan: Student-consultants will meet with organization representative(s) to familiarise themselves with your product/service and devise the project scope.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a marketing and sales plan with actionable recommendations. Teams will also present this in the last class. Organization representative(s) are invited to attend these presentations.