Market Research and Marketing Plan Creation (Thursday 9am-12pm PST)
Timeline
-
September 30, 2021Experience start
-
October 8, 2021Project Scope Meeting
-
November 5, 2021Midway Check In
-
December 10, 2021Presentation
-
December 17, 2021Experience end
Timeline
-
September 30, 2021Experience start
-
October 8, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 5, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 10, 2021Presentation
Students present virtually to the industry partner.
-
December 17, 2021Experience end
Categories
Communications Market research Sales strategy Marketing strategySkills
competitive analysis sales & marketing marketing strategy researchThis semester students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Students will submit a minimum 10 page report including their research, analysis, insights, and recommendations.
Students will provide a 15-minute presentation summarizing their key findings and actionable recommendations to share with your employees.
Project timeline
-
September 30, 2021Experience start
-
October 8, 2021Project Scope Meeting
-
November 5, 2021Midway Check In
-
December 10, 2021Presentation
-
December 17, 2021Experience end
Timeline
-
September 30, 2021Experience start
-
October 8, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 5, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 10, 2021Presentation
Students present virtually to the industry partner.
-
December 17, 2021Experience end
Project Examples
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct marketing research (primary and secondary), market segmentation, targeting and positioning
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, app that encourages online shopping, etc.
Companies must answer the following questions to submit a match request to this experience:
Provide an opportunity for students to present their work and receive feedback.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
September 30, 2021Experience start
-
October 8, 2021Project Scope Meeting
-
November 5, 2021Midway Check In
-
December 10, 2021Presentation
-
December 17, 2021Experience end
Timeline
-
September 30, 2021Experience start
-
October 8, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 5, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 10, 2021Presentation
Students present virtually to the industry partner.
-
December 17, 2021Experience end