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Marketing Communications Practicum

MRKT 4201
Closed
Kwantlen Polytechnic University (KPU)
Kwantlen Polytechnic University (KPU)
Surrey, British Columbia, Canada
Rajinder Singh
Marketing Faculty
(4)
3
Timeline
  • September 6, 2022
    Experience start
  • September 14, 2022
    Project Scope Meeting
  • November 30, 2022
    Final Presentation
  • December 14, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any
Non-profit, philanthropic & civil society
Categories
Digital marketing Public relations Data analysis Communications Market research
Skills
digital marketing sales & marketing marketing strategy data analysis
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this online course learn the fundamentals of market segmentation, positioning and targeting while acquiring skills in the alignment of all aspects of an organization's communication, covering a complete range of target audiences, to create a coherent integrated communication program. They will manage the organization's brand identity and communication with consumers, media, governments, employees, shareholders and community groups.

We are looking to partner with non-profit organizations only in BC, Canada.

Learners
Undergraduate
Any level
35 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Some final project deliverables might include:

  1. Students will submit a pdf slide deck summarizing their key findings and recommendations to share with your employees. Students will present their final integrated marketing communications project to the client site via online presentation. The presentation will include a situation analysis, brand guide and plan for integrated marketing communications campaign execution.
  2. Students will create a six month content calendar to correspond with the launch of the campaign, along with website mockup
Project timeline
  • September 6, 2022
    Experience start
  • September 14, 2022
    Project Scope Meeting
  • November 30, 2022
    Final Presentation
  • December 14, 2022
    Experience end
Project Examples

Students in groups of 5-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project examples that students can complete may include, but are not limited to:

  • Design projects and deliver marketing programs, events and activities.
  • Develop media objectives, strategies and tactics - an integrated communication plan to reach specific target markets across all media and communication options and platforms.
  • Measure the monetary return on investment to the organization based upon the implementation of an integrated marketing communication plan.
  • Manage public and media relations with the goal to support the company image and key brand message.
  • Create specific promotional messages designed to obtain optimal responsiveness from target audiences.
  • Evaluate the effectiveness of communication objectives, strategies and tactics in relation to key target audience feedback.
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Provide any materials that can help students with the project.

Be available for a kick off meeting that is held online to start the project. The session will consist of a question and answer session with the students.

Provide an opportunity for students to present their work and receive feedback