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Marketing Communications Management

MRKT 3211 - Section 01
Closed
Kwantlen Polytechnic University (KPU)
Kwantlen Polytechnic University (KPU)
Surrey, British Columbia, Canada
Rajinder Singh
Marketing Faculty
(4)
3
Timeline
  • January 4, 2022
    Experience start
  • January 19, 2022
    Project Scope Meeting
  • April 16, 2022
    Final Report and presentations
  • May 1, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any
Non-profit, philanthropic & civil society
Categories
Marketing analytics Communications Market research
Skills
digital marketing sales & marketing data analysis marketing strategy
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this marketing communications course learn the essential marketing communications skills associated with strategic planning, briefing creative services, and delivering creative projects through a variety of traditional and contemporary marketing media. They learn how key messages and graphic standards are delivered effectively and consistently to achieve marketing communications objectives.

We are looking to partner with clients only in BC, Alberta, or Ontario (please only submit your project if you are located in one of these provinces).

Learners
Undergraduate
Any level
35 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Some final project deliverables might include:

  1. Students will submit a Marketing Communications Audit report including their research, analysis, insights, and recommendations. The report will provide a situation analysis, examination of the organization‘s marketing communications, and provide comprehensive recommendations.
  2. Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees. Students will also present their final projects to the client site via online presentations.
Project timeline
  • January 4, 2022
    Experience start
  • January 19, 2022
    Project Scope Meeting
  • April 16, 2022
    Final Report and presentations
  • May 1, 2022
    Experience end
Project Examples

Students in groups of 5-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project examples that students can complete may include, but are not limited to:

  • Marketing communications audit where research and analysis is conducted into marketing communication strategies. Students will perform a situation analysis, examine the marketing communications of the organization, as well as review positioning.
  • applying the fundamentals of communication and design theory to a full range of contemporary marketing communication needs, demonstrating the differences driven by target audience, context and delivery method.

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide an opportunity for students to present their work and receive feedback.

Preferable if the client site can provide any type of analytics to support the project (I.e. google analytics, samples of previous marketing communications, etc.)