Marketing Plan for a new product/service

MKTG-1000
Closed
Humber College
Toronto, Ontario, Canada
Amanpreet Chhina
Professor
(1)
3
Timeline
  • September 2, 2019
    Experience start
  • September 21, 2019
    Project Scope Meeting
  • October 26, 2019
    Midway Check In
  • December 15, 2019
    Experience end
Experience
4/6 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
marketing communications market assessment basic financial analysis competitive assessment environmental review
Learner goals and capabilities

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. In this project, students in Humber's Bachelor of Commerce program will conduct research and provide recommendations for the development and/or launch of a new product or service.

Learners

Learners
Undergraduate
Any level
60 learners
Project
30 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

The final project deliverables will include a written report (10 pages) that includes the following key components (as appropriate to the context):

· Research and recommendations relating to the development/launch of a new product or service.

· Assessments of the market situation of the product(s) or service(s) in question.

· External and internal environmental scanning.

· Market segmentation, targeting, and positioning.

· Marketing strategies

· Marketing Budgets

· Schedules, task descriptions, resource allocations, and timelines for implementation

Project timeline
  • September 2, 2019
    Experience start
  • September 21, 2019
    Project Scope Meeting
  • October 26, 2019
    Midway Check In
  • December 15, 2019
    Experience end

Project Examples

Requirements

Working in groups of 5 or 6, students will research and construct a plan that will help you achieve success in your marketing efforts. Your own staff will liaise with the course instructor and students to ensure that their work meets the objectives—whether financial, marketing, or societal—that your company hopes to achieve around the development and/or launch of a new product or service.

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations relating to the development and/or launch of a new product or service. Student teams will address industry-specific concerns as well as broader elements of marketing best practice to provide as meaningful contribution to your firm’s decision making process around these questions.

Project Examples include, but are not limited to:

· Research and Recommend a New Product to a Company and Plan its Launch

· Research and Recommend a New Service to a Company and Plan its Launch

· Plan a New Product Launch

· Plan a New Service Launch

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox