Marketing Plan for a new product/service
Timeline
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September 2, 2019Experience start
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September 21, 2019Project Scope Meeting
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October 26, 2019Midway Check In
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December 15, 2019Experience end
Timeline
-
September 2, 2019Experience start
-
September 21, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 26, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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December 15, 2019Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
marketing communications market assessment basic financial analysis competitive assessment environmental reviewIn an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. In this project, students in Humber's Bachelor of Commerce program will conduct research and provide recommendations for the development and/or launch of a new product or service.
Learners
The final project deliverables will include a written report (10 pages) that includes the following key components (as appropriate to the context):
· Research and recommendations relating to the development/launch of a new product or service.
· Assessments of the market situation of the product(s) or service(s) in question.
· External and internal environmental scanning.
· Market segmentation, targeting, and positioning.
· Marketing strategies
· Marketing Budgets
· Schedules, task descriptions, resource allocations, and timelines for implementation
Project timeline
-
September 2, 2019Experience start
-
September 21, 2019Project Scope Meeting
-
October 26, 2019Midway Check In
-
December 15, 2019Experience end
Timeline
-
September 2, 2019Experience start
-
September 21, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 26, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 15, 2019Experience end
Project Examples
Requirements
Working in groups of 5 or 6, students will research and construct a plan that will help you achieve success in your marketing efforts. Your own staff will liaise with the course instructor and students to ensure that their work meets the objectives—whether financial, marketing, or societal—that your company hopes to achieve around the development and/or launch of a new product or service.
Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations relating to the development and/or launch of a new product or service. Student teams will address industry-specific concerns as well as broader elements of marketing best practice to provide as meaningful contribution to your firm’s decision making process around these questions.
Project Examples include, but are not limited to:
· Research and Recommend a New Product to a Company and Plan its Launch
· Research and Recommend a New Service to a Company and Plan its Launch
· Plan a New Product Launch
· Plan a New Service Launch
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 2, 2019Experience start
-
September 21, 2019Project Scope Meeting
-
October 26, 2019Midway Check In
-
December 15, 2019Experience end
Timeline
-
September 2, 2019Experience start
-
September 21, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 26, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 15, 2019Experience end