The main goal of the project is to work on completing email marketing tasks from creating the email campaign copywriting to launching a campaign.

Students should focus on:

• Mapping our operational processes.
• Creating a strategy.
• Setting up operational systems & processes.
• Manage email newsletters, email campaigns, including development of email content, creatives, and ensuring emails follow the industry best practices.
• Building audiences, managing list hygiene and leveraging data within the customer file to drive dynamic content and personalization.
• Drive continuous optimization and growth through continuous A/B testing, make recommendations and implement action plans to improve results.
• Explore new email media marketing strategy which can be beneficial for new client acquisition and nurturing existing leads.

Email Campaigns - Promote our brand and grow our business with beautifully designed emails. Always send your campaigns at the best time for each contact with a Sent Time Optimization feature.

CRM - Organize our team and track every customer interaction with our CRM. Customize our own sales pipeline and track deals and revenue potential as our leads move across the funnel.

Transactional Emails - Step up our transactional emails with on-brand designs and reliable deliverability. Improve our email deliverability and be confident your emails will reach your customer’s inbox using our world-class SMTP infrastructure.

We will have progress check in meetings for discussion and to review any questions. Schedule and communication tools to be determined with the student(s).