The Professor Inc seeks to enhance its market presence by expanding its customer base through strategic outreach efforts. The project aims to develop a comprehensive sales list and implement targeted outreach strategies to attract potential clients. By leveraging classroom knowledge in marketing and sales, learners will identify key market segments and compile a list of prospective customers. The project will involve creating an effective outreach plan. The ultimate goal is to increase brand awareness and generate new leads, providing learners with practical experience in sales strategy development and execution.

- Research and identify potential customer segments.

- Compile a detailed sales list of prospective clients.

- Develop a targeted outreach strategy using digital marketing tools.

- Implement outreach efforts to engage potential customers.

The project deliverables will include a comprehensive sales list and a detailed outreach strategy document.

- A detailed sales list of potential customers.

- A strategic outreach plan document.

1. Research distributors and bookstores and create an outreach list. Outreach to each organization with unique pitches.
2. Research yoga and meditation studios and create an outreach list. Outreach to each with unique pitches.
3. Research popular podcasts and create an outreach list. Cater each podcast with a unique pitch.
4. Research retreat centres and create an outreach list. Cater each pitch to the unique interests of each organization.
5. Research credible organizations in the industry for potential partnerships and create an outreach list. Cater each pitch to the interests of the organization.
6. Research spiritual and new age product distributors and create an outreach list. Contact each organization on the list.
7. Research popular blogs and article platforms in the new age, spiritual, and consciousness expansion community and create an outreach list. Contact companies on the list.
8. Maintain the database of each list and provide a report on the outcomes.