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Brave Soles Brand Re-launch Plan

Open Opened on July 11, 2025
Main contact
Brave Soles
Brave Soles
Toronto, Ontario, Canada
Christal Duncan
Christal Duncan
She / Her
Founder,CEO
(19)
6
Portals
(1)
View all
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Market research Project management Environmental sustainability Marketing strategy
Skills
ethical standards and conduct strategic planning strategic objectives market trend project management marketing innovation milestones (project management)
Details

Brave Soles, a company known for its sustainable and ethically produced footwear, is embarking on a brand re-launch to incorporate new elements, partnerships, and business models.


The goal of this project is to create a comprehensive overview of a three-year strategic plan that aligns with the company's vision for growth and innovation.


Students will analyze current market trends, evaluate potential partnerships, and develop a timeline with key milestones for the brand's evolution.


This project offers learners the opportunity to apply their knowledge of strategic planning, marketing, and project management in a real-world context.


By focusing on the re-launch, students will help Brave Soles position itself as a leader in sustainable fashion, while ensuring the plan is actionable and achievable within the specified timeframe.

Deliverables

The project deliverables will include a detailed three-year strategic plan document outlining the brand re-launch strategy. This will encompass a timeline with key milestones, potential partnership opportunities, and new business model proposals.


Additionally, students will present a summary report highlighting the strategic objectives and expected outcomes of the re-launch, ensuring the plan is clear and actionable.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://bravesoles.life
Toronto, Ontario, Canada
2 - 10 employees
Apparel & fashion

Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.