Retail outlet evaluation and planning
Closed
Milton, Massachusetts, United States
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategySkills
competitive analysis business consulting marketing strategy strategy market researchSketchList Incorporated – retail sales outlet plan
Objective:
The company's objective is to grow annual revenue by offering our software in retail stores. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which partnership or distribution opportunities in the retail stores can help us achieve our goal.
This involves targeting brick and mortar providers of woodworking supplies, tools and machinery, or building materials.
- Define qualified potential partners and create a plan to communicate with them.
- Determine their pain points and possible reasons for them to deal with us.
- Create the input for messaging / marketing program.
- Make a recommendation as to how to proceed.
No deliverables exist for this project.
I will be available to discuss previous experiences in this area.
About the company
Company
Milton, Massachusetts, United States
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SketchList 3D is used by woodworkers to design custom cabinetry and furniture. Several years ago a leading woodworking magazine published an article on CAD in woodworking. They stated that "Cabinet makers must provide high-quality 3D images to prospects or lose business." SketchList was designed to place high-quality 3D design software in the of woodworkers who must provide high-quality 3D drawings but cannot master CAD software.
SketchList 3D users create designs by sizing and locating virtual 3D boards in 3D space. The learning curve for SketchList 3D is much shorter than that of CAD products.
There are two levels of SketchList 3D. One is used by DIY woodworkers, the other by businesses.
It runs on both Windows and Mac computers.
The company was founded in 2008.