Organisation: Art Yourself Alive

Client Contact: Vikki Parker, Founder, artywisdom@vikkiparker.com

Industry/Sector: Social impact, wellbeing, creative arts

Description: Art Yourself Alive is an advocacy organisation specialising in the use of

creativity to support mental health and wellbeing, through workshops, Doodle Cafe,

podcast & public speaking.

Challenge Outline:

I'd like to tackle the challenge of understanding the language being used by influencers

to express how their service / presence communicates the benefit of engaging in self-

care and supporting your own mental health. I'm particularly interested in the language

that the age range of 18-30 responds to and engages with. The project would focus on

competitor analysis and market understanding of the ways in which mental health is

being talked about in that age range.

Conduct online research and compile findings in line with the following aims

Key aims/objectives:

1. Which influencers are trending for their approach to mental health discussion on

social media (top 25)?

2. Who, of these influencers, is successful in selling / promoting products or services

to support mental health?

a. What are they selling?

3. How does my current marketing for Doodle Cafe and the Art Yourself Alive podcast

need to pivot to attract this demographic? My podcast link is

https://artyourselfalive.podbean.com/

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