Tiktok Marketing Intern For A Jewelry and Athleisurewear Brand (Holiday Season)
Project scope
Categories
Videography Advertising Digital marketing Lead generation Social media marketingSkills
social media brand messaging tiktok marketing marketing tiktok social media content communicationWe’re looking for an outgoing student to help E's Element source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement for a jewelry and athleisurewear brand. For this project, you will play an important role in effectively communicating E's Element's brand messaging to the public online specifically for the holiday season - Black Friday, Cyber Monday, Christmas and Boxing Day on our brand new Tiktok channel.
To spice up your knowledge about what E's Element is all about on social media, visit our Instagram page here: https://www.instagram.com/ellaelement.shop/ and most importantly, our new tiktok account here: https://www.tiktok.com/@ellaelement.shop
Alternatively, our founder, Emmanuela has used her personal Tiktok business profile to create a face for the brand here: https://www.tiktok.com/@emmanuelaokon but for this project we are looking to grow the brand's personal Tiktok account separately
We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:
- Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site using social media platforms like Tiktok for Business.
- Overseeing different channels that we own (i.e. Tiktok and Instagram) and keeping them up-to-date
- Content Development for Tiktok
- Keyword Research
- Other marketing-related tasks
Students will work closely with the CEO of E's Element (Emmanuela Okon) who is supervising and available for questions. This will also include occasional progress meetings (weekly check-ins) where adjustments to the students' tasks and duties can be made if necessary.
About the company
As a result of Emmanuela Okon’s multifaceted nature and drive to run her own product line, the idea of creating E's Element began in July 2020 and officially launched January 3rd, 2021.
What started as a simple or rather conceptual idea has transformed into high-quality products sold across the world. Before she created this jewelry collection, she spent some time figuring out how to approach athleisurewear and how to pair it with unique jewelry pieces.
She strived to create something that was modern and classy in nature but also contained enough flair to complement their chic accessories. In developing E’s Element, she realized that many people were not wearing the items because it was hard to incorporate them into their everyday lives. That’s why she tested different fabrics before settling on a few key materials for each piece of jewelry. In doing so, she was able to create items that perfectly matched their athleisurewear without compromising comfort or style.