The goal of this project is to have a successful album rollout which will hopefully result in a huge first week of streams and traction on Spotify, Youtube and social media. The album has 12 songs and will have 12 social media campaigns.

The activities will include these:

• Participate in brainstorming marketing ideas for video posts for social media
• Assist and complete videos posts as well as picture posts under the direction of the main editor and artists
• Analyze data in order to find the correct demographic for each piece of content
• Study social media trends to maximize retention and engagement

Supporting students with real world experiences, provide strong industry networking, support and education in marketing media and arts the during project term, coffee chats with experienced individuals.