Icicle is an ERP solution designed exclusively for small to mid-sized food manufacturers. We are looking to increase the frequency of posts on our blog as well as oped articles on trade media websites to grow our visibility to our target niche. Our marketing goals are focused on commercialization, and grow our user community. Students will be able to interview Icicle's subject matter experts to capture details on the topics covered, which intend to offer helpful industry-specific insights, anecdotes, and advice from our experts.

Activities would include working on written content for Icicle's blog and/or trade publication articles. We would also be interested in recommendations from the students based on their observations while working on content for us.

Senior Marketing & PR Manager, Romina Puno, will be available to provide the students with detailed briefs and background information, as well as insights into our current user community and customer profile to understand audience personas. Romina will be available by email, phone or video call, and can help coordinate meetings with Icicle's subject matter experts.