Marketing and Business Strategy

Closed
SketchList Incorporated
Milton, Massachusetts, United States
David Rozewski
Owner
(5)
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
business consulting competitive analysis marketing strategy strategy market research
Details

Marketing and Business Strategy

SketchList 3D was first released in 2008. As a startup, we were always faced with too many things to do and too little time. Over time the landscape has changed. At this point, we wonder how to best position ourselves, find partners, and new markets.

In this project,students will review and study our business, markets, and competitors and make recommendations as to how we should proceed.

Some goals of this project may include but is not limited to:

1. Positioning evaluation.

2. Competitive analysis.

3. New markets, products, or directions.

Deliverables
No deliverables exist for this project.

About the company

Company
Milton, Massachusetts, United States
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SketchList 3D is used by woodworkers to design custom cabinetry and furniture. Several years ago a leading woodworking magazine published an article on CAD in woodworking. They stated that "Cabinet makers must provide high-quality 3D images to prospects or lose business." SketchList was designed to place high-quality 3D design software in the of woodworkers who must provide high-quality 3D drawings but cannot master CAD software.

SketchList 3D users create designs by sizing and locating virtual 3D boards in 3D space. The learning curve for SketchList 3D is much shorter than that of CAD products.

There are two levels of SketchList 3D. One is used by DIY woodworkers, the other by businesses.

It runs on both Windows and Mac computers.

The company was founded in 2008.