Sales and market strategy

Closed
SketchList Incorporated
Milton, Massachusetts, United States
David Rozewski
Owner
(5)
3
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategy
Skills
competitive analysis business consulting marketing strategy strategy market research
Details

Sales strategy

Objective:

The company's objective is to grow annual revenue by improving our inbound sales effort and adding an outbound sales approach. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which we can identify, qualify, create messaging, and implement a sales program.

One question is to build our own sales staff or outsource. What are the pros and cons of each?

Deliverables
No deliverables exist for this project.
Mentorship

Contact on a regular sales to share ideas, past experiences, and explore options and alternatives. I have experience in the area that I think will add to the student experiences.

About the company

Company
Milton, Massachusetts, United States
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SketchList 3D is used by woodworkers to design custom cabinetry and furniture. Several years ago a leading woodworking magazine published an article on CAD in woodworking. They stated that "Cabinet makers must provide high-quality 3D images to prospects or lose business." SketchList was designed to place high-quality 3D design software in the of woodworkers who must provide high-quality 3D drawings but cannot master CAD software.

SketchList 3D users create designs by sizing and locating virtual 3D boards in 3D space. The learning curve for SketchList 3D is much shorter than that of CAD products.

There are two levels of SketchList 3D. One is used by DIY woodworkers, the other by businesses.

It runs on both Windows and Mac computers.

The company was founded in 2008.