Hi we would like to partner with a student who is interested in learning more about public relations. The incumbent would be responsible for reviewing our current public relations policies and procedures and the outcomes that we are getting and make recommendations about how we can improve our policies, procedures and potentially create a company protocol and resources list for improving this part of our business. We are critically aware that the biggest part of our target market are reaching us through word of mouth and direct searches. We want to improve our brand position organically through connecting with people in social media, traditional media, public and private schools, service organizations and municipal-local governing bodies, international organizations and trade conference/shows/symposiums and more.

• review existing practices, policies and outcomes
• make recommendations for future practices, policies and outcomes
• create a document that we can use to plan, implement and acquire future improved public relations. This document would also contain contact information for media, influencers, organizations that are ideal connection for us to continue our PR efforts.
• Create a PR plan for 1 year that considers the schedule of new products and services that we intend to bring to market (we are working on a new app idea, a community service website like wikipedia for yoga and digitizing all of our course offerings.)

• meet with and orientation to the team, the project, our tools and resources
• discuss timelines and project goals, agree on objectives and measurement tools
• training for tools as needed - slack, trello, onedrive, Squarespace, acuity, other
• weekly meetings to check in on progress and interact with the Atlas team.
• final report as required by the program.