We want students to help us with competitive landscape analysis of the industrial market. To help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.

What tasks will students need to complete to achieve the Market Research project goal?

• Excel sheet with a list of competitors, for each aspect one column, ideally possible to filter - please hyperlink company websites.
• Handout which explains findings and summarizes the analysis.
  

What tasks will students need to complete to achieve the Marketing Intern project goal?

• Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
• Social Media Management: overseeing different channels that we own and keeping them up-to-date
• Content Development
• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Other marketing-related tasks
  

Students will connect directly with the employer for mentorship and supervision throughout the project. We encourage students to do their own research to understand the basics and differences between the different marketing methods. Information is readily available on the web.