Environmental Education Market Research for Oceanic Impact
Project scope
Categories
Data analysis Market research Competitive analysis Market expansionSkills
target audience competitive analysis planning market trend environmental education strategic planning marketing business strategies preparing executive summaries market researchOceanic Impact, a social enterprise focused on having a positive impact on our ocean, is planning to pivot into the field of environmental education. The goal of this project is to conduct comprehensive market research to support this strategic shift. The project will involve identifying key market trends, potential target audiences, and competitive landscape within the environmental education sector. Learners will apply their knowledge of market research methodologies, data analysis, and strategic planning to gather and analyze relevant data. The outcome will provide Oceanic Impact with actionable insights to inform their business strategy and marketing efforts in the new sector.
Key tasks include:
- Identifying and analyzing market trends in environmental education.
- Profiling potential target audiences and their needs.
- Conducting a competitive analysis of existing players in the market.
- Recommending strategic actions based on research findings.
The project will culminate in a comprehensive market research report that includes:
- An executive summary of key findings and recommendations.
- Detailed analysis of market trends and target audience profiles.
- A competitive landscape analysis.
- Strategic recommendations for Oceanic Impact's entry into the environmental education market.
Additionally, learners will present their findings and recommendations in a formal presentation to Oceanic Impact's leadership team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Life below waterAbout the company
Oceanic Impact is a social enterprise that was founded upon having a positive impact on our ocean. We focus on waste and litter reduction and elimination through education, empowerment, and enablement. We provide up-to-date science-backed information coupled with tangible actions to help raise awareness on litter and its potential impacts. We provide emotional support to address eco-anxiety through mentorship, positive messaging through social media, and various other programs to empower and increase the audience's sense of agency to act. Finally, we enable individuals to act by providing them with tools to take action against litter while adhering to accessibility, equity, and diversity principles to maximize participation.