SEO and Social Media Strategy
Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
target audience social media analytics social media content search engine optimization social mediaOur team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
- Using our companyโs social media analytics to tailor the content calendar to our customers activity, rather than general trends
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
About the company
Since 1995, 911 Supply has proudly offered meaningful gear to hard-working Canadian professionals and adventurers alike, to optimize their performance when things are tough and they most need their equipment to work. Our experience and selection will help you prepare for what the world throws at you; whether youโre going out to the mean streets, the mountains, your backyard, or the other side of the world, youโll have what you need.
We serve individuals, companies, and departments throughout all of Canada. Our retail location in Calgary is open six days a week and we strongly encourage you to come in and check us out. We are receiving shipments of new products all the time, and are always happy to help you with any questions you may have.
Mission - To gain absolute trust from the community of first responders in the quality equipment and industry leading service we provide so they can stay focused on keeping Canadian's safe.
Vision - 911 Supply ensures that Canadian First Responders get the right equipment and support to do their job expertly and most importantly, get home safe.
Values - Integrity, Teamwork, Community, Growth, Drive
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