Lagoschop, a company specializing in authentic Nigerian cuisine, is preparing to launch a new line of ready-to-eat meals. The goal of this project is to develop a comprehensive product launch strategy that effectively introduces these meals to the target market. The project will involve market research to identify key demographics, competitive analysis to understand market positioning, and the creation of a marketing plan that includes digital and traditional media strategies. Learners will apply their knowledge of marketing principles, consumer behavior, and strategic planning to create a cohesive launch plan. The project will culminate in a presentation to Lagoschop's management team, showcasing the proposed strategy and expected outcomes.

- A detailed market research report identifying target demographics and market trends.

- A competitive analysis highlighting Lagoschop's unique selling propositions.

- A comprehensive marketing plan outlining digital and traditional media strategies.

- A final presentation to Lagoschop's management team summarizing the launch strategy and anticipated results.