Digital analytics: assessing the success and weaknesses of our digital presence

Closed
Besa Global Inc.
Calgary, Alberta, Canada
Cheyanne Scharbatke-Church
Executive Director
(5)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Data analysis Communications Digital marketing Marketing analytics Website development
Skills
presentations communication social media analytics data analysis
Details

The main goal of this project is to assess the results of our digital presence by collecting, reviewing, and presenting website and social media analytics for Besa Global. This will mean working with the Besa Global team, and responsibilities will include collecting our data from Wix Webs and LinkedIn, developing reports/visualizations, and presenting these to our team. The ideal person for this position has an exceptional eye for detail, expertise with data collection and presentation/communication, and a love of numbers and problem solving.

Deliverables
  • Review and understand BG's data analytics framework
  • Collect and organize data – learners will need to collect, review, present and report all findings via a master process document.
  • Create reports/presentations for our team of trends and findings.
  • Support the data process in identifying and revising current reporting processes and by making recommendations for improvement.


The learner will submit a draft report with findings and visualizations for review, based on an existing template. Feedback will be provided and this report will be updated as a final submission.

Mentorship

Learners will work closely with our Communications and Project Officer to understand the objectives of the organization and present their findings in an approachable and accessible way. Our Comms Officer will mentor and encourage learners throughout this process.


Supported causes
Peace, justice and strong institutions

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Non-profit, philanthropic & civil society, Trade & international business

Besa is a social enterprise committed to catalyzing significant change on strategic issues in places experiencing conflict and structural or overt physical violence. Besa has experience working effectively with a wide range of organizations, such as the International Committee of the Red Cross, International Development Research Centre, US State Department, UN Peacebuilding Fund and ABA/ROLI.