Digital Marketing and Lead Generation
Project scope
Categories
Customer segmentation Lead generation Sales strategy Social media marketing Marketing analyticsSkills
marketing strategies value propositions sales prospecting target market marketing digital marketingWe want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.
- Lead generation. Finding prospects
- Brand awareness. Making those prospects aware of your company and its products
- Brand consideration. Getting prospects to think of you
- Sales. Convincing prospects to buy from you
Students will connect directly with the employer for mentorship and supervision throughout the project.
Weekly education meetings with high-level staff
Regular supervisor meetings
Extensive library of 195+ recorded education sessions
About the company
We are a results oriented and digital marketing obsessed company with locations in Toronto, Mexico, and India.
WHO WE ARE
Mrkt360 is more than a digital agency we are a trusted partner and innovator. After helping start-up companies grow from their incubation period to public traded companies, generating millions of clients for our customers, and 100s of success stories, we like to think we are pretty good at what we do. We have physical offices in Toronto and Mexico, but service clients near, far, and all around the world.
WHAT WE DO
We offer full services in the digital marketing world- anything from SEM, SEO, SMM, and web design- we have you covered. Our team of experts will analyze your business and build results-oriented digital strategies and continually refine your campaigns for optimal outcomes. Regardless of industry, size, and years of business- we have a targeted solution for you.