The main goal of this project is to conduct market research and help identify additional markets and customers for Ample Insight Inc.'s new product, Atlas (https://www.ampleinsight.com/atlas). Additionally, provide recommendations on new marketing and sales strategies. This will involve several different steps for the students, including:

- Analyzing the current market for Atlas.

- Identifying potential new markets and customers for Atlas.

- Researching and analyzing competitors and their strategies.

- Developing a comprehensive marketing and sales plan for Atlas.

- Creating a budget for the marketing and sales plan.

- Testing the marketing and sales plan and making adjustments as needed.

By the end of the project, students should demonstrate:

- Understanding of the current market for Atlas.

- Identification of potential new markets and customers for Atlas.

- Knowledge of competitors and their strategies.

- Development of a comprehensive marketing and sales plan for Atlas.

- Creation of a budget for the marketing and sales plan.

Bonus steps would include:

- Testing the marketing and sales plan with users and making adjustments as needed.

Final deliverables should include:

- A written report and presentation explaining the market research, analysis, and recommendations.

At Ample Insight, the students will have the opportunity to work with us on the latest AI and data-related technologies across diverse industries. We will mentor them on technology, data science, business and more.