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Market Expansion Strategy for FoxiPrint

Open
FoxiPrint
FoxiPrint
Auburn, Washington, United States
Hannah Cohen
Hannah Cohen
She / Her
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Operations Project management Financial modeling Market expansion
Skills
financial statements growth strategies financial planning market analysis income statement marketing strategies business planning balance sheet financial forecasting market positioning
Details


The project goal is to develop a comprehensive business growth model for FoxiPrint, aligning with our long-term vision. This includes creating a structured business plan, integrating financial statements with three-year projections, and providing strategic recommendations for scaling operations. The project will help FoxiPrint

refine its financial planning, market strategy, and innovation framework while giving students hands-on experience in business development.

Deliverables

Project Outcomes:

By the end of the project, students will have:

  • Developed a comprehensive business plan that aligns with FoxiPrint’s vision for growth.
  • Created financial projections (income statement, cash flow statement, and balance sheet) for the next three years.
  • Identified strategic opportunities for expansion and operational improvements.
  • Provided actionable recommendations to enhance FoxiPrint’s financial and market positioning.

Deliverables:

  1. Business Plan Document – A structured report outlining market analysis, growth strategies, financial planning, and operational insights.
  2. Financial Statements (Excel File) – Includes an Income Statement (P&L), Cash Flow Statement, and Balance Sheet with three-year projections.
  3. Business Model Canvas – A visual framework mapping out key aspects of FoxiPrint’s business model to guide future innovation.
  4. Final Presentation – A summary of findings and strategic recommendations presented to FoxiPrint leadership.

All deliverables will be shared with FoxiPrint in a confidential manner, ensuring the company's data security and privacy.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://foxiprint.com
Auburn, Washington, United States
2 - 10 employees
Apparel & fashion, Marketing & advertising, Public relations & communications, Publishing & printing
Representation
Minority-Owned Women-Owned Disabled-Owned Small Business Family-Owned
+ 1

Welcome to FoxiPrint,

We are a marketing and advertising agency specializing in luxury and highly unique print marketing. When I created FoxiPrint I wanted the agency to be a place where we were your one stop marketing and advertising shop, with highly unique product offerings.

Our motto is If you can THINK it, we can PRINT it! We started small, and rapidly grew to where we are now. We just added on a whole apparel side to the company this summer, and it’s exploding. We do not cater to every customer; we are positioned to the higher-level companies looking to stand out from their competition with very unique printing materials such as our lenticular business cards. https://foxiprint.com/all-products/ols/products/4d-lenticular-business-cards