Evstry aims to enhance its marketing and sales efforts for 2025 by focusing on two primary objectives: expanding its client base and boosting its social media presence. The project involves identifying and securing 100 new couples as clients, which will require strategic outreach and engagement. Additionally, the project seeks to increase Evstry's Instagram following through creative campaigns and grassroots outreach initiatives. Learners will apply their marketing knowledge to develop targeted strategies that align with Evstry's brand and goals. This project offers an opportunity to explore digital marketing techniques and client acquisition strategies, providing practical experience in a real-world context. The tasks are closely related and designed to be completed within a single academic program, ensuring a cohesive learning experience.

The project deliverables include a comprehensive marketing strategy document outlining the approach to secure 100 new couples as clients. Additionally, learners will create and implement at least two Instagram campaigns aimed at increasing follower engagement and growth. A final report will summarize the outcomes and insights gained from the project, providing Evstry with actionable recommendations for future marketing efforts.