The main goal for the project is to create a comprehensive social media campaign strategy for Mystura Technologies Inc. to increase brand awareness, engage with the target audience, and drive user acquisition for the innovative local services platform. This will involve several different steps for the students, including:

- Conducting a thorough analysis of the company's target audience, competitors, and industry trends.

- Developing a content calendar outlining the types of content to be posted on various social media platforms.

- Creating engaging and visually appealing content, including graphics, videos, and written posts.

- Identifying key performance indicators (KPIs) to measure the success of the social media campaign.

- Implementing the strategy across different social media platforms and monitoring its performance.

- Making adjustments to the strategy based on the performance data and feedback.

By the end of the project, students should complete the following tasks:

- A comprehensive social media campaign strategy document outlining the target audience, content calendar, KPIs, and implementation plan.

- Engaging and visually appealing social media content for at least two different platforms.

- Performance reports and analysis of the social media campaign's effectiveness.

Final deliverables:

- A final report including the social media campaign strategy document, content created, and performance analysis.

- A presentation explaining the strategy, content, and performance to the company's stakeholders.

students will have creative control of their social media creations and publications allowing them to be able to be as creative as possible.