FoxiPrint aims to strengthen its online presence and brand identity through an improved social media marketing strategy. The current challenge is to effectively engage with a broader audience, particularly in the U.S. market, and to drive sales growth through targeted social media efforts. The project will involve analyzing current social media performance using data-driven insights from Google Analytics and identifying opportunities for improvement. Learners will develop a comprehensive strategy that includes creating engaging multimedia content tailored to FoxiPrint's target audience. The goal is to increase customer engagement and expand FoxiPrint's market reach by leveraging social media platforms effectively. This project provides an opportunity for learners to apply their knowledge of digital marketing, analytics, and content creation in a real-world context.

The project will result in a detailed social media marketing strategy document for FoxiPrint. This document will include an analysis of current social media performance, recommendations for content types and platforms, and a plan for targeted campaigns. Additionally, learners will create sample multimedia content that aligns with the proposed strategy. The deliverables will provide FoxiPrint with actionable insights and a clear roadmap to enhance their social media presence and achieve their marketing objectives.