Digital Forest Solutions Inc. aims to expand its client base within the non-profit sector by effectively marketing its web development services. The project involves conducting a comprehensive market analysis to understand how competitors are acquiring and retaining clients in this sector. Learners will research current marketing strategies used by competitors, identify key value propositions that appeal to non-profit organizations, and explore potential gaps in the market that Digital Forest Solutions Inc. can leverage. The goal is to provide actionable insights that will help the company tailor its marketing efforts to better meet the needs of non-profit clients, ultimately enhancing client acquisition and retention.

Key tasks include:

- Analyzing competitor marketing strategies and client engagement methods.

- Identifying unique selling points that resonate with non-profit organizations.

- Recommending marketing strategies tailored to the non-profit sector.

The project deliverables will include a detailed report and a presentation summarizing the findings and recommendations. The report should outline the competitive landscape, highlight effective marketing strategies, and propose actionable steps for Digital Forest Solutions Inc. to enhance its market presence in the non-profit sector. The presentation will provide a concise overview of the research findings and strategic recommendations.

Deliverables include:

- A comprehensive market analysis report.

- A presentation summarizing key insights and recommendations.

- A list of potential marketing strategies tailored for non-profit clients.