Developing a Marketing Strategy and Plan
Project scope
Categories
Market research Product or service launch Environmental sustainability Marketing strategy Social media marketingSkills
marketing strategies target market communication communication planning marketing channel marketing planning researchWe are looking to have a marketing strategy and plan, including a communication plan, written which we can deploy. This will involve several different steps for the students, including:
- Researching the target market and understanding the needs of the customers.
- Developing a marketing strategy and plan that will help swrm reach our goals.
- Creating a communication plan that will help swrm effectively communicate its message to the target market.
- Researching and evaluating potential marketing channels and tactics.
- Developing a timeline for the implementation of the marketing plan and communication plan.
By the end of the project, students should demonstrate:
- Understanding of the target market and customer needs.
- Development of a marketing strategy and plan that will help swrm reach our goals.
- Creation of a communication plan that will help swrm effectively communicate our message to the target market.
- Research and evaluation of potential marketing channels and tactics.
- Development of a timeline for the implementation of the marketing plan and communication plan.
Final deliverables should include:
- A written report explaining the design process and outcomes.
- A presentation summarizing the marketing strategy and plan.
I will be available to learners via Zoom/Google Meet on either a regular or on-demand basis. I will also be responsive to emails.
Supported causes
Climate actionAbout the company
We've built a Hive - the place to get support, information and data as you transition to a more sustainable lifestyle - and are now building the swrm of people to fill it, who are ready to ensure we have a better future on this beautiful planet! We have created a place to learn about climate change, climate science and living sustainably. And in addition we provide tools for consumers and businesses to measure and reduce their carbon emissions. We are passionately fighting the climate crisis, and we'd love you to #jointheswrm too!