Brand Identity and Graphic Design
Project scope
Categories
Communications Media Visual artsSkills
canva (software) branding tiktok brand awareness graphic design adobe premiere rush marketing collateral adobe premiere pro pinterest marketingIndividual students required: 2
OR
1 team of 2 students
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Canva, Adobe Lightroom & Photoshop, Premiere Pro, Premiere Rush, Sketch, prototyping, artistic creations and more!
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Logo and/or Name Proposal that highlights brand awareness and brand positioning
- A branding guide
- Using tools like Canva to design prototypes (e.g., product photos and marketing videos) that can be implemented into our marketing collateral (Instagram, Facebook, Pinterest, Tik Tok).
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
Website: www.plantishfuture.com
Instagram: @PlantishFuture
Digital training: Digital Marketing must-knows, Website analysis, Marketing and Data analysis
Internal design training: design and editing tools best practices and principles
Check-in meetings and career development talk: answer questions and check in on project difficulties promptly and assign tasks that help explore career passions
Ongoing support and mentorship: check in on emotions and provide industry expert contacts to build connections
About the company
Plantish grows with folks who are exploring a vegan, plastic-free, plant-based way of living. From production to packaging, we intentionally explore low-impact, plant-based materials that perform better than plastic. Being makers ourselves, we also work with other makers here in Canada & US to develop zero waste products. Through trial and error, we establish best practices of using, caring and disposing of the products to share with our community.