Number of individual students required: 3 students

We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity?

2. Who are our closest competitors and how do we differentiate ourselves?

3. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Work together week by week discussing each task at hand.