MODASTY advertises thousands of modest fashion items online. We hope to create engaging, high-quality digital content that enhances MODASTY’s brand presence, promotes modest fashion, and drives audience engagement across social media and digital platforms.

We would like students to help us create content that is aligned with our vision, mission, and sector.

Tasks & Activities:

1. Content Planning & Strategy

Research modest fashion trends, influencers, and industry news.

Develop a weekly content calendar aligned with MODASTY’s brand identity.

Brainstorm creative ideas for social media posts, blog articles, and video content.

2. Content Creation & Design

Design visually appealing graphics, carousels, and infographics using Canva or Adobe tools.

Create short-form videos (Reels, TikToks, YouTube Shorts) showcasing styling tips, brand highlights, and behind-the-scenes content.

Write compelling captions, blog posts, and social media copy optimized for engagement.

3. Social Media Management & Engagement

Schedule and post daily content on Instagram, TikTok, Facebook, LinkedIn, and Pinterest.

Engage with the community by responding to comments, messages, and mentions.

Track and analyze post-performance using analytics tools (Meta Insights, TikTok Analytics, etc.).

4. Collaboration & Brand Partnerships

Coordinate with brands on MODASTY’s marketplace for promotional campaigns.

Identify and engage with modest fashion influencers for potential collaborations.

Assist in organizing digital events, such as Instagram Lives or styling workshops.

5. Trend Analysis & Performance Optimization

Stay updated on emerging social media trends, hashtags, and challenges.

Optimize content based on analytics insights to improve reach and engagement.

• Conduct A/B testing on different content formats to determine what resonates best with the audience.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Understanding of factors affecting the quality of digital content
• Recommendations for improving existing digital content
• Recommendations and designs for new digital content

Final deliverables should include

• Weekly Content Calendar – A structured plan of scheduled posts for the week.
• Social Media Posts – At least 5-7 posts per week, including images, videos, carousels, and captions.
• Short-Form Videos – Minimum of 2-3 engaging reels/TikToks per week.
• Engagement Report – A brief summary of engagement metrics and content performance (weekly/monthly).