Our startup company is creating opportunities for small enterprises in our industry to level up through team efficiency and elimination of quote errors. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry.

We would like to collaborate with students to complete a detailed competitor analysis and help us position ourselves in the market.

This will involve several different steps for the students, including:

• Familiarizing themselves with our products, target market, and industry.
• Identifying competitors, analyzing their product offerings, pricing strategies, distribution channels, marketing tactics, and customer engagement approaches.

Bonus steps in the process would also include:

• Recommending strategies to best position our company.

By the end of the project, students should demonstrate:

• Familiarity with our products, market and industry
• Understanding of our product's strengths, weaknesses, opportunities and threats in the context of the industry.
• The impact of competitor analysis on business strategy.

Bonus steps would include:

• Recommending how we can best position ourselves within the industry

Final deliverables should include

• Detailed Competitor analysis.
• Detailed SWOT analysis.
• A final report.
• A 10-minute presentation.

Students will connect directly with our team for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the industry
• Input on choices, problems or anything else the students might encounter.