Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations.

We are looking for a high-level competitive analysis of existing technologies that improve the absorption and bioavailability of active ingredients in consumer products.

We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Students will have to be able to do literature reviews.

Objective

We hope to gain a comprehensive understanding of the competitive technologies that improve absorption and how we can differentiate ourselves through our product/service offering, and our messaging.

The final deliverables will include:

• Identification of our current and future competitors that are focused on technologies to improve absorption.
• The creation of a matrix identifying features shared across the companies and technologies and those that are different.
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified.

Students will connect directly with the employer for mentorship and supervision throughout the project for at least 5 hours.