The main goal for this project is to improve the web landing page for Atlas Trauma Informed Yoga Teacher Training and create a social media campaign to promote the program and webpage. This will involve several different steps for the learners, including:

- Analyzing the existing webpage and identifying areas for improvement.

- Developing a new design for the webpage to improve user experience.

- Creating a social media campaign to promote the program and webpage.

- Optimizing the website for search engine optimization.

- Researching other marketing strategies to increase website traffic.

- Testing the website and making improvements based on user feedback.

By the end of the project, learners should demonstrate:

- Understanding of the existing webpage and areas for improvement.

- Understanding of variables that affect the success of the webpage

- Identification of areas for future improvement of the webpage.

Bonus steps would include:

- Testing the webpage with users and accounting for additional parameters.

Final deliverables should include:

- All source code.

- A written report explaining the design process and outcomes.

- A social media campaign plan.

Orientation meeting and check in.

Weekly meetings and feedback.

Access to all content resources and google analytics

Orientation to our eco-system - Slack, OneDrive, Teachable, Canva, Later

Feedback and references

Free access to online resources