Advertising & PR Campaign Plan

Closed
Victorious Family
Alpharetta, Georgia, United States
Terence Chatmon
President & CEO
(14)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Project management Creative writing Social media marketing
Skills
public relations campaigns marketing planning public relations research
Details

Student-consultant groups will create a fully integrated advertising and public relations campaign for Victorious Family's President & CEO and the organization's brand. The campaign includes planning, strategy and tactic development, research, and evaluation.

Deliverables

The team will develop a comprehensive advertising and public relations campaign for the president and the brand of the organization.

Create a unique tailored plan that addresses our need to increase awareness in strategic targeted cities.

Project examples may include, but are not limited to:

  • Product branding.
  • New product or service launch.
  • Organizational re-branding.
  • Profile branding
  • target marketing selection
  • social media campaign
  • profile deck development
Mentorship

Leadership at Victorious Family will be fully engaged in the project. Regular attendance and virtual sessions will be held to support the students every step alone the journey.

About the company

Company
Alpharetta, Georgia, United States
2 - 10 employees
Non-profit, philanthropic & civil society

We equip and empower parents to train their children values. Helping families to flourish.