Social Media Plan for Vloe's client : Assembl-It Inc.

Closed
Vloe
Laval, Québec, Canada
President
(15)
5
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Social media marketing
Skills
social media key performance indicators (kpis) furniture assembly target audience brand awareness content strategy social media planning marketing market research sales
Details

The main goal for the project is to develop a comprehensive social media plan for Assembl-It Inc., an online retailer for Ready-To-Assemble furniture supplied by Canadian businesses. The plan should focus on promoting the ready-to-assemble furniture from assembl-it.ca, targeting the appropriate audience, and increasing brand awareness and sales through social media platforms.



This will involve several different steps for the students, including:


- Conducting market research to identify the target audience for the ready-to-assemble furniture.


- Developing a content strategy for social media platforms to showcase the furniture and engage the audience.


- Creating a social media calendar with a schedule for posting and promoting the furniture.


- Identifying key performance indicators (KPIs) to measure the success of the social media plan.


- Collaborating with the Vloe team to align the social media plan with the overall marketing strategy.


Deliverables


By the end of the project, students should complete the following tasks:


- Market research report outlining the target audience and their social media behavior.


- Content strategy document with planned posts, visuals, and engagement tactics.


- Social media calendar outlining the schedule for posting and promotions.


- KPI framework for measuring the success of the social media plan.


- Presentation to the Vloe team outlining the social media plan and its alignment with the overall marketing strategy.



Final deliverables:


- Comprehensive social media plan document.


- Social media calendar with scheduled posts and promotions.


- Presentation slides for the Vloe team.


Mentorship

Advice and support and availability at all times to guide the student and answer questions. Access to all required tools for the task.

About the company

Company
Laval, Québec, Canada
2 - 10 employees
Marketing & advertising, Consumer goods & services, Sales, Transport, trucking & railroad

Advertising agency specializing in Google Ads, Meta Ads, Newsletters, Shopify stores and website management.

This project is for Vloe's client.