CS Journey for Fintech Startup
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Project scope
Categories
UX design Market research Customer segmentationSkills
secondary market customer retention financial technology (fintech) marketing decision making problem solving business-to-consumer research customer serviceWe have recently taken our B2C fintech application live and are looking to create robust CX journeys and FAQs to test with actual users and train our support staff on.
- Apply strategic CX processes and tools to enhance the overall customer experience and improve customer retention, satisfaction, and profitability.
- Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing and improve customer experience.
- Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
- Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences
Students will be added to our slack and virtual office. We will meet with them bi-weekly or as required.
About the company
At Chexy, we’re helping tenants take back control of their biggest monthly expense - RENT. Chexy is the first-ever Canadian rewards program that allows renters to pay rent digitally, while earning rewards on everyday purchases. In addition to that, rental payments are reported to credit bureaus monthly, helping tenants build better credit faster.
Chexy was founded by two UBC alumni, who have 10+ combined years of work experience in M&A, Consulting, Fintech and more. The founders are extremely passionate about helping solve some of the structural housing issues in Canada with a vision of making residential renting easier and more rewarding for everyone.
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