Regulatory Approvals and Marketing for Wound Hydrogel
Project scope
Categories
Healthcare Biotechnology Product or service launch Sales strategy Public healthSkills
marketing strategies marketing marketing planning product design antimicrobials new product development pricing strategiesMHCombiotic Inc. has discovered a novel product, Wound Hydrogel, formulated with an antimicrobial. The main goal of this project is to obtain regulatory approvals and market the product. This will involve several different steps for the students, including:
- Researching the regulatory requirements for the product in the relevant countries.
- Developing a marketing strategy for the product.
- Creating a marketing plan for the product.
- Developing a pricing strategy for the product.
- Identifying potential customers for the product.
- Developing a promotional plan for the product.
By the end of the project, students should demonstrate:
- Understanding of the regulatory requirements for the product.
- Development of a marketing strategy for the product.
- Creation of a marketing plan for the product.
- Development of a pricing strategy for the product.
- Identification of potential customers for the product.
- Development of a promotional plan for the product.
We will train the students with the mentioned tasks in the ad.
About the company
MHC is providing novel antibacterial and antibiofilm materials with antioxidant properties for different industrial, agricultural, and clinical applications including pharmaceutical companies, dental/orthopaedic implants, cosmetics (e.g. anti-acne creams, preservatives), coating on surgical tools, artificial joints, medical devices, wound dressing, high touch surface coatings, and infection control at hospitals, especially after surgery. Moreover, we are providing the same materials for the veterinary, dairy, food and oil and gas industry as well. We have discovered several different antimicrobial formulations with different features and expenditures, each of them being useful for a specific type of clinical or industrial application.