Our existing website has considerable traffic and already performs well in some areas. We do believe that there are vast improvements that can be made in the areas of Brand Identity, Design and User Experience.

The following project is 3 fold:

1) Brand redistribution- One major issue that we feel we are having is the Brand Confusion caused by our Toy and Gift Section on our current Site. We intend on leaving the toy and gift section on our current website and creating a new website specifically for our Event Planning and Event Rentals sides to our business, carrying over SEO equity to the new site. We are looking for a strategy on how to safely and effectively separate the brand into two parts.

2) New Site Design- The new site should have an updated look and feel. It should attract a wider array of event clients while preserving our existing market appeal. We are seeking recommendations with regards to an upgraded design.

3) User Experience- The new site needs to vastly improve user experience. The existing website lacks user-flow, has a high bounce rate and low conversions of some of our highest trafficked pages. We would like insights on website usability issues to improve sales conversion rates. We are looking for a systematic study of user behavior to help identify the friction points and deterrents in this purchase process, which are hindering sales conversions. To accomplish, we believe you will need to:

• Conduct user experience research through surveys, interviews, and focus groups.
• Analyze user data and brainstorm solutions.
• Test possible solutions.
• Develop validated recommendations for optimizing user experience

Final deliverable will be an extensive written and visualized report including brand redistribution strategy, design recommendations and UX recommendations based on research, testing and brainstorming.