Website Engagement Insights for Ubuntu Neighbourhood Organization

Open
Ubuntu Neighbourhood Organization
Toronto, Ontario, Canada
Nebiu Ermias
Employer
(14)
5
Project
Academic experience
60 hours of work total
Learner
Toronto, Ontario, Canada
Intermediate level

Project scope

Categories
Data visualization Data analysis Data science
Skills
data analysis behavioral analytics ubuntu (operating system) user research data visualization
Details

The Ubuntu Neighbourhood Organization seeks to enhance its online presence and engagement through data-driven insights. The project aims to analyze user interaction data from the organization's website to identify patterns and trends in user behavior. By understanding how visitors navigate the site, the organization can optimize content and improve user experience. The project will involve collecting and analyzing data such as page views, time spent on pages, and user pathways. The ultimate goal is to provide actionable recommendations that can help increase user engagement and retention. This project will allow learners to apply their data analysis skills in a real-world context, utilizing tools and techniques learned in their coursework.

Deliverables

The project deliverables will include a comprehensive report detailing the findings from the data analysis. This report will highlight key insights into user behavior and provide specific recommendations for website improvements. Additionally, a presentation summarizing the analysis and recommendations will be prepared for the Ubuntu Neighbourhood Organization's stakeholders. The deliverables will also include any data visualizations created to support the findings and enhance understanding.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education, Non-profit, philanthropic & civil society
Representation
Minority-Owned Youth-Owned Community-Focused

UNO is a Youth-Led Non-Profit Organization that was created to provide a safe space for youth to feel welcome and wanted in a city where such spaces are hard to find. This was needed more than ever in our community as we are currently facing rapid gentrification and no place that served as a hub for the long standing members of lower income families in the community. We offer a variety of programs, workshops, and projects within our space dedicated to youth development.

We serve as a focal point for the community as a place to be and a town square of sorts where people of all backgrounds can feel at home without the feeling of being unwelcome, unwanted or neglected. The feeling of ostracization was becoming all too common and the disconnect between different generations of youth with shared experiences was felt. So the youth that lead UNO took a stand and created this safe space so that mentorship and togetherness that was once ever-present could be brought back in our community.