SEO and Social Media Strategy

Closed
Areli Beauty Inc
Calgary, Alberta, Canada
Employer
(3)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
keyword research social media strategy digital marketing social media marketing search engine optimization
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  • Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Create SEO keywords list, making recommendations to optimize our usage of keywords, our website and content
  1. Creating engaging content for prominent media websites

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Being the top-ranked result for the keywords 'beauty and skincare North America"

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
  1. Keyword analysis to determine relevant search terms to our organization
  • Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Create SEO keywords list, making recommendations to optimize our usage of keywords, our website and content
  1. Creating engaging content for prominent media websites
Mentorship

We will review the tasks completed and provide guidance.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Cosmetics & beauty

Areli Beauty was founded in 2020 to formulate skincare products that would elevate the skin’s natural radiance and also provide much-needed moisture. We currently offer a range of plant based natural skincare products specifically body scrubs, oils and lotions. Our brand is built upon a self love approach to beauty and wellness.