Digital Content Managment

Closed
Abbey's Creations
Calgary, Alberta, Canada
Paul Hopfner
Owner
1
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Advertising Community engagement Social media marketing Marketing analytics
Skills
content creation digital content newsletters tiktok marketing social media editing customer service
Details

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

We use social media for our marketing and we have 4 stores open and another 2 set to open in the near future. We are an ice cream company that is well known for our international hand crafted ice cream and our great customer service while having fun and inviting locations.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Deliverables

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization. We will provide students with video clips that they could use with creating and editing the video.
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Prepare post for launch on our platforms, Instagram, TikTok, Facebook and any other platforms the student(s) think will benefit our organization.
Mentorship

Students will work closely with the owner who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
Calgary, Alberta, Canada
0 - 1 employees
Food & beverage

Your one stop shop for desserts! We are makers of incredibly tasty crafted ice cream that mixes traditional and unique flavours. We also make cakes, cupcakes, coffee, bubble tea, and milkshakes!