The main goal for the project is to conduct market research and develop visual communication/graphic design solutions for SEEDA - EPCMst, a company focused on reducing construction project environmental footprints and costs. The students will need to complete the following tasks to achieve the project goal:

- Conduct market research to understand the target audience, competitors, and industry trends.

- Develop a one-page market research brief outlining key findings and insights.

- Ideate and create graphic design solutions such as web banner ads, social media content, brochures, signage, and other visual collateral based on the research and SEEDA's brand identity.

- Present the visual communication solutions to the SEEDA team for feedback and revisions.

- Finalize the visual communication solutions based on feedback and deliver the completed designs to SEEDA.

By the end of the project, students should complete the following list of activities:

- A one-page market research brief with key findings and insights.

- Visual communication solutions including web banner ads, social media content, brochures, signage, and other collateral.

- Presentation of the visual communication solutions to the SEEDA team.

- Revised and finalized visual communication solutions based on feedback.

Final deliverables:

- All source materials for the market research and visual communication solutions.

- A written report explaining the design process, market research findings, and outcomes.

- A presentation to SEEDA summarizing the research and visual communication solutions.

Learners will be supported in completing the project through the following means:

Staff Time

• Dedicated project manager to oversee the project and provide guidance to learners
• Access to subject matter experts for consultation and support
• Regular meetings with learners to track progress and address any challenges

Access to Tools and Technology

• Access to online resources and learning materials

Access to Data

• Assistance with data analysis and interpretation

Other Support

• Opportunities for peer collaboration and feedback
• Access to a dedicated workspace
• Regular check-ins and progress reviews