Virtual Internship: Market Expansion Research
Project scope
Categories
Communications Sales strategy Marketing strategySkills
target market market segmentation sales prospecting communication content development blog posts marketing market research cyber security market penetrationOur organization is able to offer a virtual internship opportunity for ( 3 ) marketing students or teams.
The primary focus for the student will be:
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with social media posting campaigns as needed; measure and report on performance of these campaigns using tools such as (Facebook, Instagram, LinkedIn, YouTube, Google docs, ROIgenius, MailChimp)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: (email)
Primary contact: (Andy Cramer, CEO/CMO)
Secondary contact: (Al Farmer, CTO/CIO Cybersecurity)
About the company
Alternative-spaces Inc. is an International technology business solutions provider with a home office in the San Francisco Bay Area. Our unique blend of U.S. project management, combined with English-speaking Ukrainian project managers enables streamlined custom software development and significant project augmentation for U.S. based development teams, providing day and night development. We have worked for large public companies, funded and growing startups, private equity, and non-profit institutions. We can augment any team and perform complete "one-off" applications or integrated web/mobile systems. We focus on quality first and offer the fairest and most competitive pricing for excellent around-the-clock development partners anywhere. Please allow us the opportunity to estimate the costs and timing for an outsourcing solution accurately.